Free sms to any Indian mobile from your pc
This service has been launched by 160by2.com a new Hyderabad based venture. To use this service a person needs to get invitation from this page and will be required to register your mobile number which will be shown in every sms that he send. So you need to have an Indian mobile number where password would be sent. Get your Indian relative mobile to work for those not residing in India. ;) However the sms users will send is 80 characters long instead of normal 160 that is why company is named 160by2(.com).
Now some obvious questions arise like Is this an introductory offer? Will they charge for it later? If not then for how long this will continue as numerous other services were offering this previously either they are no more or turned into a chargeable model. Well this is a new advertisement based model from Hyderabadi entrepreneurs S.K. Yerramsetti and R.K. Yerramsetti. In this service the sms that a user send will have half of the normal sms space of 160 character reserved for advertisements. That means a user will be able to send just 80 character sms.
Now the question arises do advertisers have awareness for the sms medium? According to Mr Sanyog Jain, Director of business development the company has already roped in some big advertisers.
Few facts that could trouble this ad model
1)Most people with mobile in India who could register already have good sms packages with few hundred to thousand sms free locally or nationally.
2)Also most people send sms when they are on road or when its urgent for which they obviously won't wait to login to pc.
3)Pc penetration in India is quite low compared to mobile penetration.
4)In future if this model pick up then also why can't mobile companies directly offer this ad models to there consumers and share with advertisers. They will obviously have price advantage.
I think this service is mostly advantageous and should be focussed to large Overseas Indian community (currently not allowed to register)which pays a lot to text back home. Hope they allow overseas mobile registration in future.
Still a free service is always welcomed and i am enjoying it. :)
